Pachetul.ro website is a company active in the online environment, offering the lowest prices for products from all niches with free delivery.
For Pachetul.ro, the big challenge was the logo because the requirement was to combine the power to outline the message, but also the gentleness to be able to refer to the subject approached without aggression. Therefore, the composition between the two chosen elements was animated by logo and text.
The logo is thin and flat, representing the shape of a gift package. Its shape was chosen as thin and simple as possible to “lighten” the weight of the font.
The text is divided into two parts just to put the site’s name in a powerful form, and the second place is the motto. The font was chosen as simple and clear as not to be at odds with the thin logo assembly.
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