There are several elements that define a successful website. In this article we will focus on the 5 most important design techniques. These will guarantee the success of your website.
In terms of design techniques, the visual impact plays a very important role in building a website. This is the impression left by the website to the users. The website is the image of the brand it represents, a powerful visual impact, positively affects the image of your business both online and offline.
The visual impact is obtained through different methods and design techniques:
A modern and airy design. The visual impact can not be created if the website looks like it was created in the year 2000. Full-width style with strong visual elements (pictures, colors) with little text and beautifully arranged is the new fashion and has the most success.
All these aspects give the website a powerful visual impact that will motivate visitors to buy. It will also be memorable and the brand will have its own personality.
Whatever design techniques you apply to the development of a website, they will have no effect if the website does not work properly. For the success of any website, it is important for it to work in full. All pages and features must be tested to avoid problems or error messages.
It is to the advantage of the website to have advanced features. For example, a band’s website should contain an audio player to play the band’s tracks. Or a website of a shipping company to contain a cost calculator. Ask yourself what you can bring to your website, which can help your customers and visitors to your website.
A recent study proves that most users leave the website if they do not find what they are looking for in less than 2 minutes. The website must be structured in such a way that the user knows where he is and where he finds the information he is looking for. Design techniques in ease of navigation are:
Using at least 5 of the 7 design techniques mentioned above, assures your website an easy navigation experience. Depending on the website, the designer of your website can give you more tips. You don’t you have a designer? Contact us now!
In 2018, over 80% of Internet users have a mobile device, of which 48% use it for daily navigation. Until recently, websites had a fixed width of 900px in the hope that all users will have a similar and uniform experience. With the emergence of mobile phones capable of surfing the Internet, this feature has become a drastic limitation. A successful website can be used on desktop, laptop, TV, tablet or mobile devices, regardless of resolution.
Among the many design techniques, this is especially important to satisfy mobile device users. The design must automatically adjust according to the resolution of the device. The elements must be repositioned according to the device and its orientation, in one column, one under the other. The size of the font should be reduced based on the pixel / inch density of the device to remain legible. The images have relative values and are placed to occupy a percentage of the screen area, not having a fixed size.
The menu disappears in favour of a button. When this button is pressed, a page with the touch-sensitive menu overlaps. This menu can be closed by pressing a button that does not change its position when the menu is scrolled. Animations should not obstruct content or make it unusable. The buttons respond to both mouse clicks and touch gestures and are large enough to be used by people with thicker fingers. Dynamic elements such as image / news carousels can be controlled by tactile movements.
It’s very important to apply as many design techniques as possible to optimize your website for mobile devices.
The online environment is getting more and more crowded, hundreds of thousands of websites in each field compete for a higher position in search engines. Sometimes the success of a website may be severely impaired if it is displayed 3 times lower than the competition. Most visitors do not go further than the first page of results, so it is very important that the site has a higher position in search engines.
SEO (Search Engine Optimization) is a sum of design techniques dedicated to search engines and how they interact and index the website. This optimization involves optimizing the design, content, source code, and user connection to the server. The advantages of this process are:
More information about design techniques in SEO Optimization in this article.
There are a lot of other design techniques but with a much lower impact. Apart from the above, there is also the content design, website security, social media integration, etc. We will discuss these in a future article.
Do you want to start a website? Contact us! We will create a website that respects the latest and most powerful design techniques currently available.