Different Marketing: Value-based advertising

The notion of marketing is very old. It was officially defined in 1935 and involves a cold set of statistics and studies. Wikipedia defines it as “the science and art of convincing customers to buy.” The whole concept is based on making the customer want your product or service. But what if I actually gave him a real reason to do it? In this article I will be controversial and I will present you another advertising paradigm

04/01/2019

Published by Victor Marcoianu Date 04/01/2019

Secrets behind a successful logo

Every company has a logo a and it dictates to some extent the success of the brand it represents. In this article we will outline the key elements of the logo and the criteria to be followed to guarantee its success.

31/10/2018

Published by Victor Marcoianu Date 31/10/2018

Digital Branding, a guide to digital identity

The digital branding process refers to the amount of methods used to make your business known and attract new customers to the online environment. In this article we will discuss the first steps towards digital success and how to build your brand. The methods used in the digital branding process are quite diverse and depend very much on the nature of the business. We will begin with the most trivial or obvious and we will proceed to less known methods by those who open up a new business.

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