17/03/2020

Digital Marketing – Guide to Online Advertising Campaigns

There are many digital marketing options. They are divided into organic and paid methods. A successful online advertising campaign combines the two methods so that the costs are minimal and the maximum return.
04/01/2019

Secrets behind a successful logo

Every company has a logo a and it dictates to some extent the success of the brand it represents. In this article we will outline the key elements of the logo and the criteria to be followed to guarantee its success.
31/10/2018

Digital Branding, a guide to digital identity

The digital branding process refers to the amount of methods used to make your business known and attract new customers to the online environment. In this article we will discuss the first steps towards digital success and how to build your brand. The methods used in the digital branding process are quite diverse and depend very much on the nature of the business. We will begin with the most trivial or obvious and we will proceed to less known methods by those who open up a new business.
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