We talked a lot about the functionality and appearance of the website, about how information should be displayed and indexed, but never about the structure of the website. So it’s time to explain the content architecture and what any website should contain. We will address 3 major categories of websites: Product Provider, Service Provider and Website Presentation.
The categories are much more diverse in reality. It matters what kind of products / services you offer or what image you present. The target audience matters. Geographic location matters. There are many factors that influence the structure of the website that if we just listed, we could create a separate blog. We offer you the essentials that you adapt according to the factors of influence.
Successful websites follow very well some rules when building the website structure. Exceptional websites, make content an art. The content of the website is very important. Even if you follow all the technical rules and give it an amazing design, you have to structure the information in a logical, intuitive, accessible and digestible format.
You can have very good website traffic but without increasing the quantity of products sold or services ordered. This happens when the user does not find or is not impressed with the desired information. For example, a lady is looking for a pair of boots. Go to your website, find an interesting couple that has only a picture, name and price. In the absence of any helpful details, he gives up and redirects to one of the website. Miss would have liked to see a guide of the size, the reviews, a description, both short and short, the material from which it is made, pictures from many angles, details about delivery, etc. It is a real case for the Romanian online commercial environment. Environment in which the structure of the website is poorly approached and the architecture of the content is neglected.
When creating content, you need to consider the following essentials:
Now that we have established the basics, let’s study each case separately.
This includes both online stores and product presentation websites.
The structure is similar to the one above, but substantial additions appear. Philosophy is different because there is room for details.
Here the content architecture differs quite a lot. It can be writers, artists, personalities, groups, institutions or foundations.
Content architecture is very important. Can easily make the difference between two websites of the same technical caliber. The Internet is based on information. When you offer something, it must be carefully packaged and crumbly. Your website speaks for you. A mute, robotic or dry website affects your image as a company or personality.
Keep the structure of the website as simple as possible. Do not cram the content into one page. Each topic deserves a separate page. These can be services, activities, products, events, offers, news, discounts, memories, etc. By isolating each entity relevant to the public, you can pay enough attention by focusing more on it.
Your website should be a nice scouting tool. Ideally, it would arouse curiosity. Many of our customers are stuck at the content level. Thus a project is put on hold for even a year. Then the immediate relevance is the simple word. “I want a simple website.” But a simplified website is not a solution to the lack of inspiration. Not even the extreme of overloading the website structure is a solution. A balance must be established.
It is very easy to choose the shortest path. So-called simple website. But if the website doesn’t say anything or enough about you, why do you do it? What is his purpose in fact? Simple digital presence? When the content architecture is too simple and too poor, it damages more than the total absence.
Website development is a big step. A step we can take together. Let’s talk!