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How to Choose a Web Domain Name

Choosing a web domain name can be a problem for many people. Especially when it comes to opening a new business. We come to your help with some tips in choosing the perfect web domain name.

What is a web domain?

Wikipedia’s web domain definition is: “A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet.” (https://en.wikipedia.org/wiki/Domain_name). Basically, the domain name is the address of the website. Its shape is name.extension. For example, sendesign.ro.

The web domain serves multiple roles. The main role is to provide the visitor with an easy and convenient way to find your website. The secondary reasons are Branding and SEO Optimization.



The web domain name also serves as the main element in branding and creating an image for your business. If you have a firm, the best option is to register the company name, for example: companyname.com. If you want to open a new business, check your domain name availability before registering your name. You can do this using our online tool.

Be creative! You can use a new word to spark curiosity when creating your brand. Many popular brands were born like this: Google, Yahoo, Facebook, etc. If you want to create a renowned brand, it’s important to register your web domain with the same name. Does rolex.com not sound better than qualitywatches.com? Choosing an inspired brand name will help you in the long run to expand your business into all marketing efforts.


Relevance, memorability and pronunciation

Your web domain name should be relevant to your business. It must also be easy to pronounce and memorable. We can take the example from KFC, Twitter, Adidas, Starbucks, Amazon and the list can continue. What do these names have in common? All are short, unique and easy to pronounce. You do not want you visitors to have trouble with the pronunciation of your website. It would negatively affect the impression they have. Try to avoid grouping more than 2 consecutive consonants.

If you are not interested in making a brand and a reputation, you can try to use keywords. They will help you when keywords are used in Google searches. If you have an online tool shop, you can use the electrictools.com domain. Or if you have a location you can use ideas like londonclub.com or parisclothes.fr. It contains the keyword next to the store’s location.

Avoid using dashes or digits! These make the web domain name difficult to pronounce. In too many situations, the world pronounces the hyphen as a minus. The word minus has a negative psychological impact that you do not want. How many famous domains do you know containing digits? How about dashes?



The domain extension says a lot about your business. It usually refers to the field of activity. If you have a business in Romania, you are using a .ro domain. If you have an international business, you choose a .com domain. From the point of view of search engines, you will not notice any difference in SEO performance. Extension has more psychological role.

There are a variety of new extensions you can use, such as .restaurant, .dentist, .dance, .coffee. Depending on your business type, you can choose one of these. A complete list can be viewed here.



Be careful not to choose a name that is already a registered trademark and avoid copying registered trademarks. For example, Cola-Coca.com.ro. Sooner or later, the owner will claim its brand rights and risk applying a healthy fine.

To avoid picking a trademark by mistake, check this list before choosing a web domain name.


If you find all these criteria too complicated, do not worry! Our experts will help you choose a web domain name to represent you. Do not hesitate to contact us!

Victor Marcoianu

Victor is a web and software developer. He first started designing websites when I was 12 and since then he made more than 50 successful websites. Victor now work on both backend and frontend developing for multiple mediums including: Online, Desktop, Mobile and Server.