Selling on Social Media is an easy approach to digital commerce. In the time I spend on social media, I notice that although there is a presence on social media, it is not organized to sell. When I say sell, I mean displaying the offer in such a way that the potential customer can place an order.
First of all, for social media sales you need to have the page set up. And when I say page, I don’t mean the profile of the person. I mean there has to be a Facebook page. The two are differentiated by destination. The profile is made to have friends and addresses people. The pages are made to have followers and sales and are intended for business. There are many important functions in pages that do not exist in profiles.
As a store, you can’t have friends to like pictures of kittens or promote your products by sharing a memory. Your business has no gender, political orientation, relationship or other personal profile characteristics. So from now on I will refer strictly to the pages.
Now that you’ve determined that you need a page to sell on Social Media, it should have all the data the client needs to order. These include:
This data helps you to be identified as a seller, to stimulate the trust factor that the potential customer has.
In order to sell a service, Facebook offers you the services section. Here you can add all your services. Each service must have a title, a picture and a description. If you do not know the final price because it depends on certain calculations, you can say that it varies. The best way would be to display the minimum price: “starting from …”. Optionally you can add the duration until delivery, which is useful for some customers and can serve as a turning point. As for the cost, you can specify the minimum duration.
As with services, the products have a dedicated section called the Catalog. Here you can create your complete online store. If you already have a website, the final step (purchase button) can be the order from the website, or in its absence, the payment can be made directly through Facebook. A product must have a title, price, description and a representative image of it. Any other details are welcome, such as dimensions, weight, specifications, etc. You can create collections and variants. Just like with a custom website.
I would also like to highlight a number of habits that result in an unpleasant experience for the potential buyer.
Even if Facebook and any other social network give you all the tools you need to sell, all this does not exclude the website. It just helps you address another audience segment and make it easier to buy. The website is a completely different situation and allows you to access a much wider range of potential customers. It also helps you validate your existence as a business. Without a website, the customer confidence rate in your business decreases massively.
For more about social media, I recommend the article How to use social media to increase your website traffic.