The notion of YouTube Marketing is understood by a small number of companies. In principle, if you can’t put money into paid advertising (PPC), it’s not worth the effort. But the purpose of YouTube is not to put your products and services around consumers’ necks, interrupting the video they are watching.
No, because that’s how you get apathy, not interest. The goal is to be present on a social channel and to offer that added value through which potential customers can relate pleasantly to you.
First of all, it is a social network. That is, you can relate to a very wide demographic range. With both current and potential customers. People use YouTube for fun and recreation. In this case, you cannot propel your products and services directly. But you can show your brand and start a discussion with these people.
Depending on your field of activity, you can create a wide variety of material to upload to YouTube. If you are in the field of interior design, you can create videos with site ideas or a portfolio of landscaped houses. If you are active in fashion, you can discuss new trends, and using your products you can present seasonal combinations. X blouse with Y pants and Z shoes for the warm season. If you work in IT you can do a lot of tutorials and guides.
So, marketing on YouTube means offering something else related to your business, which does not involve the direct promotion of your products or services. But it involves relating to people and spreading your brand by offering added value. Thus you will be sought as a person of interest. Who knows the field well and from whom people will buy thanks to the trust created by relationships.
With YouTube Marketing you can reap many long-term benefits:
It would be best to show yourself. The face that will be assigned to your business should be your very face. First of all, because you can do it much better than any employee. And secondly, because it is true. When the employer shows up to the customer, the customer connection becomes much stronger than in the case of an employee. Because then they can empathize and compare their values with you. Thus, if I find a common denominator, a kind of friendship is formed. And where do you go when you need something, if not a friend?
Big brands know that. That’s why I put a lot of emphasis on the cult of personality. I bring a star that the world loves and presents as a brand image. It appears in all ads and presents their materials for Marketing on YouTube. Even the company’s CEO is propelled in all articles and press releases. You know his name, you know his face, even a good part of its history (as much as it serves marketing). Apple is still represented by the image of Steve Jobs even if he is dead. Because he made the presentations personally, not through an employee.
But if for big brands, the notions of friendship and community are illusory, for you it can be a tangible truth. You can really have a very close relationship with your customers which will be the key to your success. Through marketing based on value built into the YouTube marketing process.
YouTube marketing is very valuable because of the nature of the platform. People use it for relaxation and even education. It is such a large and used platform that it has even become a business concept. As our colleagues from succesonline.ro wrote in the article 4 Online Business Ideas with Little Money for Young People.