17/08/2021

Different Marketing: Value-based advertising

The notion of marketing is very old. It was officially defined in 1935 and involves a cold set of statistics and studies. Wikipedia defines it as “the science and art of convincing customers to buy.” The whole concept is based on making the customer want your product or service. But what if I actually gave him a real reason to do it? In this article I will be controversial and I will present you another advertising paradigm
28/11/2020

Website Development: When Do You Need A Custom Developed Website?

Website Development means creating a website from scratch, without using an existing Content Management System (CMS) engine. Unlike Web Design, where we use engines like WordPress to create a website. How do you know if you need a fully developed website?
14/01/2020

Website Security: The road from vulnerability to solution

Website security is a delicate topic requiring both a technical implementation and a daily approach. Strong development of the internet and web space means that you can find whatever you want online. It also means that you can easily create a digital identity and start marketing your products and services. But what happens when a malicious user starts spewing your wheels?
10/12/2019

Website Structure and Content Architecture

We talked a lot about the functionality and appearance of the website, about how information should be displayed and indexed, but never about the structure of the website. So it’s time to explain the content architecture and what any website should contain. We will address 3 major categories of websites: Product Provider, Service Provider and Website Presentation.
26/10/2019

Mobile optimization: How should a website look on mobile

Mobile optimization is a modern, essential technique for creating a website. A website should look perfect no matter what device it is viewed on. This is all the more important as the use of mobile devices is constantly increasing.
24/10/2019

Website speed optimization: Introduction, quick guide and useful tips

Website speed optimization has never been so disputed as at the moment. Although the speed of the Internet is constantly increasing, the subject is becoming more and more pressing. We are in a pursuit of perfect scores and not real performance. Google is the main culprit, although it claims that speed is essential and offers many criteria, it is dual in nature and does not take into account half of them.
12/10/2019

How to use social media to increase your website traffic

Social media is the perfect tool for promoting a brand or business. Everyone has an account on social networks, regardless of their field of activity. Thus, the correct use and efficient planning of the postings can exponentially increase your website traffic and brand awareness.
09/08/2019

The secrets behind a successful Blog.

Creating a blog is not difficult at all. Now it’s easier than ever, with numerous platform providers like Blogger or WordPress. Its success, on the other hand, is based solely on the content of the blog and writing. More difficult thing to implement in the action, especially as a beginner. Together we will go through all the criteria on which a blog is based and we will reveal the secrets behind its success.
09/08/2019

How to get more organic traffic to your website

Obtaining organic traffic is one of the biggest challenges a website needs to meet after launch. However beautiful, fast and easy to use the website is, without a constant flow of organic traffic it will not have the desired yield.
31/10/2018

Digital Branding, a guide to digital identity

The digital branding process refers to the amount of methods used to make your business known and attract new customers to the online environment. In this article we will discuss the first steps towards digital success and how to build your brand. The methods used in the digital branding process are quite diverse and depend very much on the nature of the business. We will begin with the most trivial or obvious and we will proceed to less known methods by those who open up a new business.
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